HTML5 Instant Games Monetisation Best Practices 2022 Revised:

HTML5 Instant Games Monetisation Best Practices 2022 Revised:

HTML5 Games Monetization strategies 2022:

Yes, we definitely earn money from html5 canvas games. Let,s have a walkthrough of earning money from html5 canvas game development.

Most game developers focus their interest on the Idea behind the Game. However, they take most of the time to implement the game mechanics and like so. But Monetizing the game is equally essential because making a potential game needs a lot of hours, lines of codes, logic, calculations, high-end graphics, strong math skills, art and animations, sound effects, engaging music,..etc which needs a lot of money to implement. So from the early stages of game development itself, the developer should focus interest on Game monetization also. In this article, I discuss HTML5 Games Monetization techniques, Details of Ad Network Providers .etc….

Running Ads on your host site: It’s best practice to launch html5 games on your own website. Drive the traffic through content writing and blogs. Run ads in your game through ad servers like

Google Adsense ,


Implement Ingame Purchases and reward Ads in Your HTML5 Canvas Game:

We can earn more revenue by implementing Ingame purchases like more coins, more points..etc… and Reward ads like dice throw of selected dice numbers like so.

Service providers are.

Google Ads

Become an HTML5 Games Publisher: If you drive more traffic for your “HTML5 game website” and if you build a nice UI for games collection by adding filters, category listing, good navigation..etc.., you can also feature other publisher games on your site and get a “revenue share” from those games also. As a publisher of other developer games, you can get html5 games from sites like….



Game Monetize,


Game Jolt,

Distribute your game to different Gaming Channels(as a Game Developer):

If you have a potential good HTML5 Canvas game and if you have fewer marketing and monetizing skills, then go for the Game Publishing website. They will take care of all of these things and brings revenue for your Game. They will take the “revenue share” from your game and offer you some %share of income for you. Here are some game Publishing providers….

Game Monetize,

Wanted 5 Games,






Facebook Instant Games:

Facebook’s Instant Games developers can now make money off users. Facebook launched a new gaming platform earlier this year called Instant Games. Today the company’s giving developers the option to monetize those games through in-app purchases and video ads

Facebook Game Publishing For Deveopers

Sell distribution Rights of your game:

sell exclusive rights of your game for a high price ( $1500–2000+ ) to one publisher/ sell non-exclusive rights for $500+, to multiple publishers. sell distribution rights to publishers, and take 60–80% from all ad/virtual goods revenue generated. Service Providers are….



As an HTML5 games Developer, I made this research. Hope it might useful for other indie game developers too. you can get updates of this article on my website article. Also get information regarding HTML5 Game development(Java script ,Code snippets),Game monetization strategies,game distribution, ..etc from Gameroost Blogs

HTML5 games on my website:Gameroost Instant HTML5 Games

Snakes and Ladders Online Game with friends and family

Snakes and Ladders Online Game with friends and family

 Play online Moksha Patam(snakes and ladders) on your phone, desktop, tablet, with whatever device you prefer from available in Telugu and English languages

Vaikuntapali, Moksha Patam,Parama Padam, snakes and chutes, snakes and ladders, Samp Sudi with whatever name we call it is a famous board game played all over the world. Vaikuntapali game is the Indian version of snakes and ladders. Most indoor games like Ludo, chess, carroms, Ashta Chamma, sholo guti, tiger vs goats, Beads Game ..etc have their origin in India. This shows our ancestors’ interest and passion for games and game designing, as we are playing those games till now and carrying them to our next generations also. Especially we have to talk about the Vaikuntapali(Mokshapatt) board game.

History of MokshaPatam:

In ancient India Snakes and ladders was called MokshaPatam in North India, Vaikuntapali Game(ParamaPadam) in South India Created by Saint (saint) Gyandev in the 13th century. This game is designed to teach moral lessons vices and virtues to the kids along with recreation. Here the Ladders signify the virtues i.e., good deeds and Snakes signify the vices i.e., bad and evil deeds.

Have a walk-through of Mokshapatam(Vaikuntapali Game):

Vaikuntapali is one of the games which resembles our Hindu culture and history. It has 131 squares. It is a multiplayer game played by rolling the dice. Rolling 6 numbered dice allows the player to enter the game and move forward according to the number on the dice. The chance of rolling dice is given one after the other.

I call it a Life game, everyone should go through the ups(ladders) and downs(snakes) of the game(i.e.,life) and who first reaches “131 square” wins the game.

Snakes and ladders Game Board

We see lot of images in this game like Animals,temples,birds,Hindu Idols,peoples,saints ..etc which is the best way teach kids the morals to be fallowed in Hindu Culture and traditions.

We also see in the game there are so many snakes and ladders. By clearly observing the up and down images of ladders and snakes we understand the main idea of the Vaikuntapali game. For example we see Bhakti(Devotion) and Brahma Lokam(i.e., through bhakti you reach Brahma Lokam),similarly Chittasuddi(Concentration) and Mahalokam(i.e., through Concentration  you become Mahanubhava), Yagnam and Swargam(i.e., through Yagnam you reach Swargam) at top and bottom of the ladders respectively. Similarly, for Snakes we see Karkotakudu and Pig(i.e.,Karkotaka is a demon , if you have this behavior you will born as pig in the next karma), Duryodhana and arrows,…etc at the head and tail of the snakes images.

We also see a big Snake called “Arukasura”(Who has malicious behaviour) which teaches us even if we reach high stages of life, by doing a single mistake we reach the starting point of the life game(reaches monkey again).Here I recommend Life changing Lessons for people to learn in their daily life  a wonderful article written by my friends Niyati Shah.

Likewise, if we explain we get a lot of moral lessons from the “Mokshapatam” game. It is the best game to teach our kids about Hindu culture and traditions and what to do and what not to do. what are the consequences we experience by doing good deeds and bad deeds?


With time, the game underwent a number of changes, Now it has 100 squares with no images and moral lessons, but the meaning remained the same: if you do good deeds, you go to heaven, and if you do bad deeds, you will be reborn.

You can play this Mokshapatam Game Online in your device

Vaikuntapali Online Game Link:

Mobile Game Monetization Best Practices 2022:TheBeginner’s Guide

Mobile Game Monetization Best Practices 2022:TheBeginner’s Guide

If You have a million-dollar idea for making a potential Game. Then, Do you know how to gain money from making Games? Do you know what the techniques game developers use to monetize their games? Do you know which game monetizing technique best suits your game?

Most game developers focus their interest on the Idea behind the Game. However, they take most of the time to implement the game mechanics and like so. But Monetizing the game is equally important because making a potential game needs a lot of hours, lines of codes, logic, calculations, high-end graphics, strong math skills, art and animations, sounds,..etc which needs a lot of money to implement. So from the early stages of game development itself, the developer should focus interest on Game monetization also.

In this blog, I discuss Mobile Games(Android Games,iPhone Games ) and HTML5 Games Monetization techniques, Details of Ad Network Providers for Mobile Game Monetization.

Android Game Monetization Techniques:

1. Free Version:

Most of the games in the Google Play Store are free to play Games. The developers earn money from their free version of the game by displaying ads and in-app purchases. Here are some more techniques to earn money from free to play games.

Banner Ads: Banners are rectangular ads that appear in specified areas of the players’ screens during gameplay. We can set them at the top or bottom of the Player’s Screen.

Full-Screen Ads: These ads take up the entire screen of your game. It lasts for only a short period and disappears soon.

Native Ads: These ads are more naturally integrated within your app content, making them blend in with the rest of the page with the matching designs and layout.

Interstitial Ads: These ads typically appear where the gameplay naturally pauses. For example, in between levels or stages. It is a video Ad that comes with a close button.

Playable Video Ads: Playable ads are an interactive ad format that allows users to play the advertised game.

Rewarded Ads: Players are given a “reward button” that fits the Game Play to click on it and watch the full video Ad so that they can get a reward in turn.

 Service providers:

Incentivized Downloads/Offerwall: Offerwalls are another opt-in ad format. In an offerwall, players get a “wall” of actions they can complete to earn in-game rewards. The actions may be complete the survey, install another game, or make an in-app purchase in another game.

Service providers:

Game Exit: Once the player finishes playing your game, you can present him one last full-sized ad.

More Games:We can have a “more games button “ display other Game Publisher games and Get money from great gaming vendors.

Subscription: Subscriptions are a set amount of money players pay on a regular basis to access special in-game features and additional content.It is best suited for news and entertainment apps.

Icon Drop: Your game is authorized to send push messages to the user and these can be used to promote other games.Service provider:

Branded Virtual GoodsIf games have virtual goods like currency, fashion(clothing, jewelry, powers, tools, collectibles…etc), you can offer a branded versions of them and get paid by advertisers by making them watch videos.

Search:we can ger $12 per 1000 downloads.User gets a search app installed along with your game.


Call only Ads:Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.

2.In-app Purchases:

In-App Purchases (IAPs) are the leading monetization model for mobile games which are free games. According to Business of Apps and Games, 79% of mobile games monetize with in-app purchases.

In-app purchases are in-game purchases where the player pays the real money to purchase extra lives, coins, weapons, moves, boosters, etc. We can provide the player an in-game store on the home screen to buy what he wants.

3.Paid Version:

Charge the user for downloading the app or game

Premium versions:First release light version and allow them to upgrade to full version via In-App purchases

Level Packs:Advanced version of above one . Break the game in to few level packs and sell each one independently.

Worlds and Skins:Sell the Player the existing game having different worlds and Game Skins which allows the player to customize the look and feel of the game.

4.Limitation Removal:

Remove Ads Option: Offer the player with Ads-free game version. Usually for $0.99

More (Energy/Life/Turns/Time): Implement Energy mechanics like life points, and timers in-game limits in the gameplay for around 5–10 short sessions. So sell more life points and increase the timer to let the player finish the level.

5. Merchandising:

Sell t-shirts/lunch boxes/branded cases if the player wishes to purchase them. It increases your brand also.

Ex: Angry Birds t-shirts, lunch boxes…etc

6. Social Games:

Duels: Let users compete for prizes against each other.

Service provider: Nextpeer

Tournaments: Suits for Real-world Games like Cricket…

Gifting: Give options to give coins and virtual goods to other users as a gift.

7. Blended InGame Ads (Sponsors):

Find some Sponsors and display their ads in your apps or games.

Top Ad-Networks for Mobile Games:

Priority List based on Google Trends….

  1. facebook Ads (link)
  2. AdMob (link)
  3. AppLovin (link)
  4. Iron Source (link)
  5. Mintegral (link)
  6. Unity Ads (link)
  7. ChartBoost (link)
  8. InMobi (link)
  9. Revu (link)-specialized inOfferwalls Monetization
  10. Bango
  11. smartlink
  12. Launchpad
  13. Moloco (link)
  14. InMobi (link)
  15. (link)
  16. TapZoy (link)
  18. Smaato (link)
  19. Smarty Ads (link)
  20. Adcolony (link)
  21. Mookomedia (link)

Ad-network providers more details:Link

Billing InApp Purchase providers:

Service providers:Google


As there are many techniques to monetize mobile games,choose better combination methods to maximize your profits and choose better AdProviders that give better ROI. Also, keep in mind don’t overload the games with too many ads that make the player frustrated and leads to deletion of the game on their mobile phones. I made this research for my gaming company Gameroost. Hoping this data helps other Game developers too…..

If you have a potential game idea,developed a wonderful game and know the strategies of earning money  from games ,It brings you money even when you sleep.